Earlier this week bloggers and media were invited to The French Cafe for a launch event held by Heat Group PR. They will be launching Ulta3, MUD (MakeUpDesign) and Billie Goat Soap to New Zealand (MUD will be at Countdown).
We were escorted to the French Kitchen and was served drinks and canapes prepared freshly by the chefs in the open kitchen (my favourite is the leek soup!). Bloggers and media gather around to chat and mingle before Sofie Camili introduced us to the Heat Group NZ and the products that are due to launch.
Heat Group NZ launch event
The launch was short and sweet accompanied with a variety of canapes and desserts. We all walked out with a big goodie bag filled with new products from Ulta3, MUD and Billie Goat Soap along with press releases.
You may want to know that Heat Group may also launch Bourjois in New Zealand in the future!! Exciting much??
Goodies from the launch event!
Billie Goat Soap products
Billie Goat Soap is an Australian hand-made product specifically formulated for babies’ delicate skin. Made with goat milk, it contains no artificial colours, no fragrance and it is not tested on animals. The pack included a bar of Original Plain Goat Soap, 2-in-1 Shampoo and Conditioner, Billie Baby Moisturiser and a Goats Milk Moisturiser. Their products are also free of Sulphates, Parabens, Propylene Glycol, Silicones, Phthalates, Mineral Oils, DEA, Ethoxylates or Petrochemicals cleansers.
MUD Make Up Design makeup products
MUD (Make-Up Design) is a brand created exclusively for Woolworths in Australia is now being launched in New Zealand is over 120 Countdowns nationwide. They take inspiration from the latest beauty trends, and make the best seasonal colours and on-trend looks very affordable with their products. MUD will be exclusive to Countdown stores and will be available from the 20th May 2014. Prices are from $5 – $11. The goodie bag has 2 eyeshawdow trio, a gel liner, a lipstick and 2 nail polishes.
Ulta3 pack 1
Ulta3 pack 2
Ulta3 is Australia’s top-selling nail polish brand with 1 sold every 20 seconds! As well as having almost 100 nail polish shades, the ulta3 range also includes lipsticks, cover sticks, mascaras, eyeshadows, lip pencils, pencil eyeliners, brow pencils, blushes, pressed powders and bronzers. Ulta3 products are at very affordable prices (all products under $15!) so it is extremely easy to pick them up without hurting the bank. The goodie bag has a blush, a pressed powder, a CC cream in medium to dark, 5 nail polishes, a lipstick, a brow pencil and a pencil eyeliner.
Stay tuned for the reviews of these products in the near future!
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