Wet n Wild PhotoFocus Foundation

Where I got it: I think I first saw this product in one of Taylor’s (ThaTaylaa) 15 days of Foundation videos, or Tati’s (Tati GlamLifeGuru) OMG series. We do not have Wet n Wild products readily available in shops in New Zealand, so I searched for this on eBay and bought myself a bottle. Unfortunately, the shade that I want (Soft Beige – Light-medium warm) is pretty much everywhere!! Since I really wanted to try this out, I figured out Buff Bisque (Light-medium neutral) would kind of work, I ordered it. I got this on 12/4 for NZD$8.59 (NZD$10.75 for shipping!) and it was delivered on 22/4/17.

What I got: This is the Wet n Wild PhotoFocus Foundation in 366c Buff Biqsue. Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

  • High-performing, breakthrough formula
  • Featuring light-adjusting complex to help prevent white cast in photos
  • Tested under 7 light conditions with and without the use of flash

Wet n Wild PhotoFocus Foundation

Wet n Wild PhotoFocus Foundation

How I find it: This foundation comes in a glass bottle with a black plastic screw cap with a spatula attached. Personally, I don’t like this type of packaging where you need to either pour the foundation out or scoop the product out with a spatula (not very hygienic if you need to touch the applicator). I would prefer either a pump or a dropper instead. Nonetheless, I like to pick up the product and put it on the back of my hand and then I use either a blending sponge or a buffing brush to apply the product. The coverage of the foundation is medium-full coverage. I have redness on my cheeks, blackheads on my nose and open pores on my cheeks as well. I don’t have much pigmentation spots or freckles, so that’s not my concerns. This foundation covers my redness, hides my pores and blackheads with one even layer and the finish is quite a natural finish which I really like. I set this with my MAC Next to Nothing Pressed Powder which is a thin, very low coverage pressed powder.

Wet n Wild PhotoFocus Foundation in Buff Bisque

Wet n Wild PhotoFocus Foundation in Buff Bisque


Overall: First of all, this is really affordable (if eBay doesn’t jack up the price) even with the shipping to New Zealand. Secondly, the shade range is pretty impressive. It provides medium to full coverage in a relatively lightweight formula (dry to the touch and not sticky or thick at all). The semi-matte to natural finish is really nice so that skin does not look cakey. I hardly use flash photography but if you use the right shade or mix your right shade, flash photography would look really nice. I use a finishing powder to set the foundation to make it last longer, but obviously, this is not a mattifying foundation so my face became oily within 3 hours of application. The shade was already a little off, and after about 2 hours, it oxidised on my skin so it got darker. I think I needed a more yellow undertone and lighter shade than this one.

It’s not advertised as a long-wearing foundation, but at the end of the day, even though my face got oily in the t-zone areas, the foundation still seems to look quite good on my cheeks, chin and my forehead. Where I am more oily, the foundation seems to have moved and faded a little bit, but if I had touched up during the day, it would have still looked pretty good.

Overall, this is a really good value for mone foundation if you can access it for USD$3.99. The only thing I would complain is the packaging. I will definitely be reaching for this one again.

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